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The bug-spray era ends soon. Get first dibs.

Longsleeve · 20% Picaridin Insect Repellent Lotion

Bug spray had
a good run.

Repellent meets skincare. Up to 14 hours against mosquitoes and ticks, in a fast-drying, fragrance-free lotion with 20% picaridin, 5% squalane, and 5% glycerin.

Launching soon · $19 · 100 mL · 30-day guarantee

The Longsleeve insect repellent tube: sage-green, 20% picaridin, 3.4 fl oz / 100 mL, with all nine ingredients printed on the front.
Pre-production packaging shown. Final packaging may differ.
20% picaridin · Up to 14 hours · Nine ingredients · EPA Reg. No. 101457-1

The anti-bug spray

Put it on. Go outside. Forget about it.

Old bug spray made you choose: get bitten, or spend the evening greasy and reeking. Longsleeve is a lotion. It dries down and disappears into skin. Up to fourteen hours later it's still working. You just can't feel it.

Longsleeve lotion smoothed into skin until it disappears.
Goes on like lotion. Because it is one.

Fast-drying

Rub it in and get dressed.

Non-greasy

Protection, minus the slick.

Non-sticky

No tacky hands. No residue.

Fragrance-free

Nothing fighting your sunscreen or your dinner.

The formula

Reads like skincare.
Registered like a repellent.

The 20% picaridin does the repelling. The 5% squalane and 5% glycerin are why it lives on your shelf, not under the sink.

20%Picaridin
5%Squalane
5%Glycerin

Insect repellent lotion

14H Up to 14 hours of protection
from mosquitoes & ticks

Active ingredient

Picaridin20%

Repels mosquitoes and ticks for up to 14 hours.

Other ingredients

Water (Aqua)q.s.

Carrier. Brings the formula to volume.

Squalane5%

Lightweight emollient. Adds slip and softness.

Glycerin5%

Humectant. Pulls moisture into the skin and holds it there.

Alcohol Denat.<5%

Solvent. Disperses the picaridin evenly.

Acrylates Copolymer<5%

Film former. Helps the lotion dry down evenly and remain on skin.

Phenoxyethanol<1%

Preservative. Prevents microbial growth in the tube.

Sodium Hydroxide*<1%

pH adjuster. Used to set the formula's finished pH.

Caprylyl Glycol<1%

Conditioner. Softens skin and supports the preservative system.

Active 20% Other 80% Total 100%
EPA Reg. No. 101457-1 3.4 fl oz · 100 mL

Manufactured for Hour 72, Inc · New York, NY

* Reacts during mixing to set the formula's finished pH. We list it anyway.

Up to 14 hours against mosquitoes and ticks.

The number on the tube

Up to 14 hours. Not a marketing number.

Longsleeve repels mosquitoes and ticks for up to 14 hours. That protection time was reviewed as part of its federal registration under EPA Reg. No. 101457-1.

Up to 8 hours against biting flies, black flies, gnats, chiggers, sand flies, and no-see-ums.


No PE. No VC. One very long EPA review.

Hi. I'm Andrew. I made your bug lotion.

Andrew Rothaus, founder of Longsleeve, in a blue linen shirt against a white wall.
The founder. Also the customer-service department.

I used to trade derivatives. Then my pregnant sister-in-law needed serious mosquito protection during Miami's 2016 Zika outbreak, without dreading the thing she had to put on every day.

I spent two years on the formula and five more getting it through EPA registration. It's funded by a Harvard Business School prize and a National Science Foundation research grant. No private equity, no venture capital, no investors.

No board meetings. No growth targets. No one asking whether you'd notice if I used less squalane. You would. So I didn't.

Questions, complaints, unusually specific thoughts about mosquitoes?
drew@longsleeve.comI read it. I reply. It is genuinely me.

HBS New Venture Competition Grand Prize
NSF SBIR-supported
Nine ingredients. All disclosed.
EPA Reg. No. 101457-1

Worth keeping by the door

The one you won't abandon in a drawer.

A tube is $19. Every ingredient on the label. No mystery blend.

One tube$19
Two tubes$34
Three tubes$48Ships free

Get first dibs

One email the day it's available. No spam.

Launching soon.

Try it outside.

If Longsleeve doesn't earn a permanent place by the door, email me within 30 days. I'll refund you. No forms. No return shipping. No awkward breakup conversation.

drew@longsleeve.com

Andrew, signed

Wear Longsleeve.

It's nicer out there than you remember.

Get first dibs