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The bug-spray era ends soon. Get first dibs.

Longsleeve · 20% Picaridin Insect Repellent Lotion

Bug spray had
a good run.

Repellent meets skincare. Up to 14 hours against mosquitoes and ticks, in a fast-drying, fragrance-free lotion with 20% picaridin, 5% squalane, and 5% glycerin.

Launching soon · $26 · 100 mL · 30-day guarantee

The Longsleeve insect repellent tube: sage-green, 20% picaridin, 3.4 fl oz / 100 mL, with all nine ingredients printed on the front.
Pre-production packaging shown. Final packaging may differ.
20% picaridin · Up to 14 hours · Nine ingredients · EPA Reg. No. 101457-1

The anti-bug spray

Put it on. Go outside. Forget about it.

Old bug spray made you choose: get bitten, or spend the evening greasy and reeking. Longsleeve is a lotion. It dries down and disappears into skin. Up to fourteen hours later it's still working. You just can't feel it.

Lotion being smoothed into skin.
Longsleeve is a lotion, not a spray.

Fast-drying

Rub it in and get dressed.

Non-greasy

Protection, minus the slick.

Non-sticky

No tacky hands. No residue.

Fragrance-free

Nothing fighting your sunscreen or your dinner.

The formula

Reads like skincare.
Registered like a repellent.

The 20% picaridin does the repelling. The 5% squalane and 5% glycerin are why it lives on your shelf, not under the sink.

20%Picaridin
5%Squalane
5%Glycerin

Insect repellent lotion

14H Up to 14 hours of protection
from mosquitoes & ticks

Active ingredient

Picaridin20%

Repels mosquitoes and ticks for up to 14 hours.

Other ingredients

Water (Aqua)q.s.

Carrier. Brings the formula to volume.

Squalane5%

Lightweight emollient. Adds slip and softness.

Glycerin5%

Humectant. Pulls moisture into the skin and holds it there.

Alcohol Denat.<5%

Solvent. Disperses the picaridin evenly.

Acrylates Copolymer<5%

Film former. Helps the lotion dry down evenly and remain on skin.

Phenoxyethanol<1%

Preservative. Prevents microbial growth in the tube.

Sodium Hydroxide*<1%

pH adjuster. Used to set the formula's finished pH.

Caprylyl Glycol<1%

Conditioner. Softens skin and supports the preservative system.

Active 20% Other 80% Total 100%
EPA Reg. No. 101457-1 3.4 fl oz · 100 mL

Manufactured for Hour 72, Inc · New York, NY

* Reacts during mixing to set the formula's finished pH. We list it anyway.

A shaded forest clearing at dusk, prime mosquito hour

Up to 14 hours against mosquitoes and ticks.

The number on the tube

Up to 14 hours. Not a marketing number.

Longsleeve repels mosquitoes and ticks for up to 14 hours. That protection time was reviewed as part of its federal registration under EPA Reg. No. 101457-1.

Up to 8 hours against biting flies, black flies, gnats, chiggers, sand flies, and no-see-ums.


No PE. No VC. One very long EPA review.

Hi. I'm Andrew. I made your bug lotion.

Andrew Rothaus, founder of Longsleeve, in a blue linen shirt against a white wall.
The founder. Also the customer-service department.

I used to trade derivatives. Then my pregnant sister-in-law needed serious mosquito protection during Miami's 2016 Zika outbreak, without dreading the thing she had to put on every day.

I spent two years on the formula and five more getting it through EPA registration. It's funded by a Harvard Business School prize and a National Science Foundation research grant. No private equity, no venture capital, no investors.

No board meetings. No growth targets. No one asking whether you'd notice if I used less squalane. You would. So I didn't.

Questions, complaints, unusually specific thoughts about mosquitoes?
drew@longsleeve.comI read it. I reply. It is genuinely me.

Andrew, signed
HBS New Venture Competition Grand Prize
NSF SBIR-supported
Nine ingredients. All disclosed.
EPA Reg. No. 101457-1

Worth keeping by the door

The one you won't abandon in a drawer.

A tube is $26. Every ingredient on the label. No mystery blend.

One tube$26
Two tubes$48
Three tubes$66Ships free

Get first dibs

One email the day it's available. No spam.

Launching soon.

Try it outside.

If Longsleeve doesn't earn a permanent place by the door, email me within 30 days. I'll refund you. No forms. No return shipping. No awkward breakup conversation.

drew@longsleeve.com

A picnic spread out on the grass in late-afternoon sun

Wear Longsleeve.

It's nicer out there than you remember.

Join the waitlist
Join the waitlist